english emprise

Overview:

When the USA Pavilion asked us to create the world's first e-commerce store for the United States' USA Pavilion at the 2010 Shanghai Expo, we jumped at the chance. By working closely with the USA Pavilion's Executive Committee, we created an e-commerce experience designed to complement the USA Expo's web presence and architectural themes.

The store received visitors from 129 countries, and housed more than a 100 SKUs of merchandise sourced, designed, and fulfilled by English Emprise.

While traditional expo gear like collectible pins and glassware were part of the merchandise mix, English Emprise also took it upon itself to develop an ecologically sustainable category within the store, mirroring the 2011 Expo theme of "Better City, Better Life."

Services provided:

• Brand Identity
• E-Commerce
• Fulfillment
• Packaging Design
• Product Development
• Web Design

Link:

www.usapavilion2010store.com