“English Emprise is as picky as I am about these products - almost as particular as I am about our bourbon. They're making our loyal customers happy. And they help us sleep at night.”
-Bill Samuels Jr. President, Maker's Mark
As an experienced licensee, English Emprise has established licensing agreements and represented a wide variety of national brands. Our approach to branding is clear and effective:
Our first step is exhaustive research, to gain a clear understanding of a brand's positioning, and how it relates to demographics, marketing and advertising strategies. The objective is to create a seamless transition from brand to collateral merchandise. Every branded product must pass an "appropriateness test" before it can be considered "on-brand."
The next step is the implementation of an ecommerce website. We design websites with an emphasis on usability and function, ensuring a smooth, intuitive experience for every customer.
The development of a targeted direct mail campaign, supported with high quality print collateral, completes the marketing program.
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